In a heartwarming gesture of appreciation, the city of Glendale, Arizona, has temporarily changed its name to Swift City in honor of pop superstar Taylor Swift. The name change coincides with Swift’s Eras Tour, which kicked off with two sold-out performances at State Farm Stadium in Glendale on March 17 and 18, 2023.
Glendale Mayor Jerry P. Weiers made the official proclamation on March 13, 2023, declaring that “on Friday and Saturday, the city of Glendale will be renamed Swift City.” He further expressed his admiration for Swift, stating that she is “an inspiration to millions of people around the world” and that “her music has touched the lives of so many.”
The city’s rebranding efforts included temporary signage and street banners, as well as social media posts using the hashtag #SwiftCity. Residents and fans alike embraced the change, sharing their excitement and appreciation for the city’s tribute to Swift.
Swift herself acknowledged the name change, tweeting “Glendale, Arizona is now officially Swift City for the weekend! Thank you so much for this incredible honor. I’m so excited to be here to kick off my Eras Tour.”
The temporary name change is a testament to the profound impact that Swift has had on the city of Glendale and its residents. Her music has brought joy, inspiration, and a sense of connection to many, and the city’s recognition of her contributions reflects the deep appreciation that the community holds for her.
As Swift’s Eras Tour continues to traverse the globe, it is certain to leave an indelible mark on each city she visits. Glendale’s decision to temporarily rename itself Swift City serves as a reminder of the unifying power of music and the lasting impact that artists like Taylor Swift can have on their fans and the communities they touch.